We believe in the power of personal connections! A team of 20 field executives is on the ground, personally meeting 50,000 industry professionals across Chennai, handing out invitations, and building direct relationships. A dedicated tele-calling team follows up, ensuring everyone feels welcomed and excited to attend.
Our Facebook promotions are unstoppable! We’re posting photos of 5,000+ industry professionals we’ve met, along with over 100 custom B2B and B2C promotional materials. The result of this is set to reaching 50 lakhs people and making sure IBFE is the talk of the town.
With eye-catching videos, creative designs, and engaging content connecting B2B and B2C - our Instagram promotions are grabbing attention widely! With a reach of 500,000+ and growing, IBFE is connecting biryani industry businesses and customers like never before.
At IBFE, we’re not just inviting individuals—we’re bringing in top-level industry association leaders, including Presidents, Vice Presidents, and Secretaries from major food industry associations. With over 100 top officials personally invited by IBFE’s dedicated leadership team, these high-level connections foster strong industry tie-ups, strategic engagements, and impactful collaborations. Their participation ensures widespread industry support, making IBFE a truly grand and influential exhibition.
IBFE is making a powerful impact on television screens across selective channels in Tamil Nadu and India! Our exclusive TV commercials are strategically designed to grab attention, showcase sponsors and exhibitors, and highlight their brands and products. With a wide-reaching audience and strong media presence, these commercials are significantly boosting event visibility and attracting diverse industry professionals and consumers, ensuring maximum engagement and participation.
Our exclusive 10-member Invite Team is personally reaching out to 50,000–75,000 targeted food industry professionals. Through direct calls and meaningful connections, they are creating awareness, gathering attendee requirements, and seamlessly forwarding them to our Marketing Team. This ensures customized solutions that drive engagement and maximize participation.
A powerful YouTube promotion campaign is in full swing, showcasing exhibitors and sponsor brands while highlighting their impact through IBFE Connect. These promotions are attracting a diverse audience across multiple platforms. Additionally, IBFE promotional videos are being aired across all major social media channels, ensuring maximum reach and engagement.
A targeted WhatsApp promotion campaign is actively reaching 50,000 to 75,000 industry professionals through a dedicated WhatsApp Promotion Team. Custom-designed creatives, tailored to the branding and product insights of exhibitors and sponsors, are being strategically shared with a wide spectrum of potential clients and key industry players.This initiative ensures maximum visibility, engagement, and direct business connections within the biryani industry.
The top 500 biryani entrepreneurs are being personally invited and actively engaged with IBFE, ensuring widespread brand and product promotion. These industry leaders serve as a major highlight, with special efforts dedicated to enhancing their brand visibility and expanding market reach. Their participation strengthens industry connections, making IBFE a high-impact platform for brand engagement, collaboration, and networking within the biryani sector.
A series of 25 exclusive one-minute reels is being created and circulated, strategically highlighting B2B and B2C sponsors, exhibitors, and their impact at IBFE. Designed to generate mass engagement, these reels aim to leave a lasting impression on both the biryani industry and the public. With a targeted reach of 2.5 million (25 lakh) viewers, this initiative ensures maximum visibility and brand recognition.
Exhibitors and sponsors at IBFE are offering exclusive benefits to every visitor, ranging from product-based offers to special services. These exciting perks are being actively promoted across social media platforms, ensuring maximum visibility and driving attendee engagement. The exclusive benefits not only enhance the visitor experience but also guarantee a strong and enthusiastic crowd presence at the event.
Connecting Talent with Opportunities: IBFE is hosting a special Job Fair to connect professionals with top brands in the food and biryani industry. A dedicated "Upload Your Resume" feature on the IBFE website allows job seekers to showcase their profiles to leading companies. Additionally, a Job Fair Booth at the event provides an exclusive platform where industry professionals can submit their resumes and explore job opportunities based on their roles, designations, and qualifications. This initiative strengthens industry connections, offering a diverse talent pool for recruiters while helping job seekers find the right opportunities.
IBFE actively engages with government departments associated with the food industry, inviting them to participate in the exhibition. Their involvement supports the implementation of key government initiatives among the public while fostering collaboration with the biryani sector. By ensuring the presence of government officials, IBFE creates opportunities for policy insights and benefits , industry benefits, and stronger connections between businesses and regulatory bodies.
Recognizing the growing demand for franchise and dealership opportunities in the biryani industry, IBFE has launched a special social media campaign to connect aspiring entrepreneurs with potential business partners. This initiative helps individuals explore and establish franchise and dealership ventures, fostering industry growth. By attracting a dedicated audience of franchise seekers and business investors, IBFE ensures meaningful connections and participation, helping entrepreneurs take a step closer to fulfilling their business dreams.
IBFE introduces a dedicated Finance Assistance Pavilion, offering essential banking support, business loans, and investment guidance for entrepreneurs and aspiring business owners. This exclusive pavilion features participation from banks, financial institutions, angel investors, and private investors, providing tailored solutions for biryani brand owners and industry professionals seeking funding for expansion. By connecting aspirants with the right financial resources, IBFE empowers businesses to scale and succeed.
IBFE has secured the participation of 500 catering companies, creating a dynamic industry presence. This event serves as a hub for chefs, catering professionals, and service providers to connect, collaborate, and expand their businesses.
IBFE provides an unparalleled platform for aspiring biryani entrepreneurs, offering 360-degree support, industry insights, and networking opportunities. From mentorship to business growth strategies, IBFE empowers startups to establish, scale, and thrive in the competitive food industry. By fostering strong connections and ensuring every startup enthusiast’s active participation, IBFE becomes an indispensable hub for entrepreneurial success in the biryani sector.
With 5,000 hotels and restaurants personally invited, IBFE drives industry engagement by showcasing business opportunities, collaborations, and innovations in the food sector. This initiative ensures maximum participation and value for attendees.
